To get started in Illusion Marketing, recognize that procrastination is a problem. Procrastinators have big problems and small problems, but the fact is that most of their problems are caused by procrastination.
All procrastinators share certain traits:
- Procrastinators know what they should do about a problem, and in many cases they know what specific action needs to be taken. Yet they find reasons to avoid action.
- Procrastinators are reluctant to do anything about a problem now, vowing to take action at some vague time in the future.
- Procrastinators promise to take action when the "right" circumstances present themselves. By making performance of the job depend on something else, they justify their decision to delay action. They delude themselves into thinking that their hands are tied. They would like to do something but can't-it's not their fault.
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